Questions » Recent Q&A » What Kenya’s mobile money success could mean for the Arab world
Embracing the new technologies that are rapidly transforming the world would be a way for the countries of the Middle East and North Africa to unleash the potential of their large and tech-savvy youth populations. For this to happen, the region will need to create the key ‘digital public goods,’ with mobile money one of the most important.
In the modern digital age, broadband internet and online payment systems are the bridges and roads of the traditional, physical economy. They connect businesses with customers and create markets. For this digital market to function, it is vital that businesses and their customers have a means for transferring money electronically.
For a successful model, the Arab World can look to Kenya’s development of mobile money or “M-Pesa”. In many ways, the elements that lead to M-Pesa’s success in Kenya are already present in the Arab World. Young people in MENA are digitally savvy, are active on social media and are some of the heaviest users of mobile phones in the world.