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What Kenya’s mobile money success could mean for the Arab world

Embracing the new technologies that are rapidly transforming the world would be a way for the countries of the Middle East and North Africa to unleash the potential of their large and tech-savvy youth populations. For this to happen, the region will need to create the key ‘digital public goods,’ with mobile money one of the most important.   

In the modern digital age, broadband internet and online payment systems are the bridges and roads of the traditional, physical economy. They connect businesses with customers and create markets. For this digital market to function, it is vital that businesses and their customers have a means for transferring money electronically.

For a successful model, the Arab World can look to Kenya’s development of mobile money or “M-Pesa”. In many ways, the elements that lead to M-Pesa’s success in Kenya are already present in the Arab World. Young people in MENA are digitally savvy, are active on social media and are some of the heaviest users of mobile phones in the world.

  • The successful adoption of M-Pesa in Kenya reverberated across the African startup scene. It acted as a catalyzer and a signal for young entrepreneurs in Kenya and Africa as a whole: revolutionary ideas could be successfully implemented in Africa and generate both business opportunities and a development path for local communities.
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  • Since 2007, M-Pesa’s services have continued to expand. At first, it was limited to buying airtime for mobile calls or paying utility bills and schools fees. In 2012, M-Pesa launched a service enabling users to open interest-paying saving accounts and to obtain short-term loans. In 2017, Safaricom launched a platform that enabled small-holder farmers to use mobile phones to connect with suppliers (for such things as fertilizers, seeds, animal feeds), agronomists, information services and even outlets to sell their harvest.
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