Discussion » What is the best approach to empower rural women and what are the best materials to use to achieve this impact?
Working with rural women can be quite challenging because of high illiteracy levels of women and sometimes passing on information needs more meetings, with limited or no resources how can one achieve this?
Live demonstration is probably the best, at least it has been the most effective way to have sales. Also, I find small pilot in the community also works well if the product is really good. People will come to the piloted households to learn and good words will spread out quickly. If the product does not work well, bad words will also spread out quickly.
Women tend to outsmart men in terms of achieving certain goals, especially when it comes to self empowerment.
Why is this true? Because they have a delicate feeling towards doing business as a means of convincing a prospective buyer when it comes to products related to women. If cosmetics were the objective goal from 10 women it will be probable that ay least 7 of them will make money. If it were men selling cosmetics one or two will be successful. The reason is there is a more communicative understanding between women than there is between different sexes. Then, to sustain these thoughts just look a t the world with rich empowered women who have made successful companies worldwide with cosmetics, personal apparel, jewelry and many other women´s fashions and styles.
Businesses have their bend when it comes to personal care and most likely to women.